Programme advertising packEasyStagecraft Module 5 · A4 sales sheet for local businesses · rate card · why-advertise pitch · order form · raises A$2,000-3,500 for a typical school musical

How to use. Print 30 copies. Distribute by hand (don't email) at week 6 of pre-pro: one to every local business within 1km radius — barber, café, bookshop, hardware, dentist, real estate. Each booklet is one A4 sheet plus order form. Year-12 cast members make excellent ad-sales reps; pair them with a parent volunteer. Most schools clear A$2,000-3,500 with 8-12 hours of canvassing. Direct revenue lift on the P&L.

Reach 800+ local families this October

St Joseph's Senior College presents Les Misérables · 5 sold performances · 14-18 October 2026.

Our printed programme is in the hands of every family attending the show — and they take it home. Your business in front of 800-1,000 local readers, for the cost of one display newspaper ad. Programmes stay in homes for months; your ad has long-tail reach.

Last year's programme returned an average 4-5× cost in inbound enquiries for our advertisers, based on post-show feedback survey.

Rate card · 2026

Full page

A$ 150

Premium positions (inside front / inside back / back cover) · A$ 200
A5 portrait · 148 × 210mm trim

Half page

A$ 90

Landscape orientation
148 × 100mm

Quarter page

A$ 50

Portrait orientation
72 × 100mm · 4 to a page

Eighth (business-card)

A$ 30

Landscape · 72 × 50mm
Perfect for small businesses

All prices ex-GST. Camera-ready artwork supplied by advertiser (PDF, 300dpi). Design service +A$60 if needed. Booking deadline: 4 weeks before opening night.

Premium options · sponsorship tiers

Tier	Investment	What you get
Major Sponsor	A$ 800+	Inside front cover full page + logo on poster + logo on every flyer + name in opening-night announcement + 2 VIP opening-night tickets
Show Sponsor	A$ 500	Inside back cover full page + logo on poster + 2 reserve tickets
Patron Listing	A$ 250	Half page + listed in "Friends of the Production" section + 1 ticket

Why advertise in a school programme?

Audience. Programme readers are 80%+ local families with kids — the demographic for retail, hospitality, services, real estate.
Take-home retention. Programmes are kept as keepsakes. Your ad lives on a kitchen bench for months, not the 30 seconds of a press ad.
Community signal. Supporting the school programme is highly visible in a small community. Goodwill compounds.
Cost vs reach. A$150 for 800-1,000 impressions = A$0.18 per impression. Compare to local press: 5-10× higher CPI.
Tax-deductible. Standard advertising expense for the business (consult your accountant).

Production team picks for advertisers

Past year's most-effective ad placements:

Local café / bakery with a "show your ticket stub for 10% off" offer — measurable redemption rate.
Bookstore tying into the show theme — Les Mis books, classics, study guides — direct relevance.
Local music school targeting parents whose kids saw the band + are now keen.
Driving school targeting Year-12 cast parents (kids about to get Ls).
Real estate for "school catchment" listings.

Order form

Business details

Business name

Contact person

Phone

ABN

Billing address

Booking

Option	Price (ex-GST)	Tick
Major Sponsor (premium full page + logo placements)	A$ 800	☐
Show Sponsor (back cover full page + logo)	A$ 500	☐
Patron Listing (half page + supporter mention)	A$ 250	☐
Full page (premium position)	A$ 200	☐
Full page (standard)	A$ 150	☐
Half page	A$ 90	☐
Quarter page	A$ 50	☐
Eighth / business card	A$ 30	☐
Design service add-on	A$ 60	☐

Artwork

Artwork supplied as

PDF / EPS / TIFF (circle one) — 300dpi minimum

Artwork received by

_____ / _____ / 2026 (4 wks before opening)

Payment

Invoice issued on receipt of this form. Payment terms: 14 days. Bank transfer details on invoice. Cheques payable to "[School name]".

Signature

Authorised signatory

Date

Production team contact

Production Manager	____________________ · ____________________ · ____________________
Ad-sales lead (parent volunteer)	____________________ · ____________________
School finance contact	____________________ · ____________________